Developing, Educating, and Motivating a Sales Force
Identify and develop your individual selling style by building strengths
and shoring up weaknesses.
Profit by learning to read the customers thinking, feeling, and buying
Master powerful techniques for developing personal motivation and creating
Learn to develop enthusiasm, confidence, and corporate prosperity.
This is about applying the power of both minds to selling. For the most
part, motivation isn't connected to the conscious logical mind. Given
that motivation is a good thing, if logic was the primary cause of motivation,
people in the same situation would tend to be equally motivated, because
it s equally logical to each of them that being motivated is in their
best interest. This obviously isn't the case. Motivation comes primarily
from the other mind; the mind of imagination, the mind of emotion. To
that mind it is all very basic. We are all motivated by two things: the
way it feels good to be rewarded and the way it feels bad to be punished.
Our minds of imagination are unmotivated when there is not strong feeling
either way, such as when we are bored, apathetic, or indifferent.
this workshop we explore personal motivation. We are motivated to an extent
by a negative emotion called worry. We are more effectively motivated
by the positive emotions that come from imagining that we are getting
what we want. Positive emotions such as happiness, confidence, or satisfaction
are great motivators.
What you think with words, sounds, and pictures are your mind's steering
wheel. They determine your direction. But what you feel is the gas pedal.
It is your emotions that determine at what speed you will fo and how much
energy you will have while you are going.
Especially in sales, unless you propel yourself forward with powerful
emotion 9confidence, excitement, pride), you will go nowhere fast. To
a great extent it is the salesperson that the customer is buying; their
confidence, their respectfulness, their knowledge and their integrity.
It is important for each salesperson to know the difference between their
individual strengths and weaknesses. It is important to continue to work
on developing weak areas. But it is also important that this work not
take place during a sales call.
In this workshop, you will learn techniques to "read" customer
thinking/feeling/buying styles and to speak to them in "their language".
This is done so as to create trust, confidence, and rapport between
seller and the customer. By developing more enthusiasm and more confidence
your sales force will learn how they best sell. They will use the power
of the Alpha brainwave state the state of Focused Passion, to enhance
what they feel and what they do so as to quickly and dramatically create
and corporate success.
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